Branding has becoming extremely important to any successful company in this century to sustain its business, and even to overtake the leading position in its related industry. Many companies have invested a lot of effort in creating a positive image toward its consumer, and the most popular way nowadays would be involving into the social responsibility sector; energy saving, charity, fair trade and etc.
However internal customers, employees, are actually the 1st contact point toward such brand image shaped. Comments from employees regarding to the organization would be the most reliable source to the public in identifying a company’s true character.
Majority of company performs great while the employees are still with the establishment. Many have failed to maintain such positive brand image while dealing with due to depart staff. This will essentially create two main problems toward the company.
1st, this departed staff may perceive such poor treatment as the actual brand culture of the corporation. Furthermore, share amount his or her own effective circle. In such situation, the reputation of the organization will definitely be damaged although one may doubt on the level of damage may occur in such scenario. One should never underestimate the possible harm that may arise with the currently well-developed Internet platform.
On the other hand, such poor treatment on the resigned staff could also damage the brand image installed within the organization. This could influence the remaining staff’s belief toward the brand, and further encourage higher turnover rate. In addition, this could also hinder the future recruitment of the company.
One should always remain a positive image toward the team in any circumstance. Word of mouth is the best marketing tool, especially in this century.
